2015 Singapore Credit Card Satisfaction Study

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How well are you performing in meeting your customers’ expectations?
Which issuers deliver an exceptional customer experience and how?

Objectives of the Study

  • Measure customer experience with the product and service offering of main card issuers in Singapore.
  • Identify drivers of customer satisfaction, as well as measure performance across 6 key areas:
  1. Customer Interaction – Omnichannel
    1. Front office (branch/store & call centre)
    2. Digital channels
  2. Rewards
  3. Benefits & Services
  4. Billing & Payment
  5. Credit Card Terms
  6. Problem Resolution
  • Provide benchmarks on best practice, performance scores, as well as guide issuers on improvement initiatives.
  • Determine impact on bottom-line metrics, including advocacy, usage, spend, retention, etc.
  • Guide improvement initiatives to close performance gaps across product and services offerings, and enhance the customer experience.
  • Snapshot: 2015 Singapore Credit Card Satisfaction Study

    How Do Competitor Products Perform?

    Study Coverage

    • Sample Sizes: More than 2,400
    • Planned Study Release: October 2015
    • Planned Press Release: October 2015
    • Brand Coverage: All major card issuers
    • Online Survey with Primary Card
    • Subscriber Deliverables:
    1. Analyst Briefing
    2. In-house Management Presentation
    3. Dataset: mTabWeb (Optional)
  • For Award Recipient (Card Issuer):
    1. The study subscriber that ranks highest in overall satisfaction will be presented with an award licensing opportunity
    2. Complimentary J.D. Power trophy

    Additional Services & Products

    Booster Sample

    • Use client customer contacts to increase the sample size for the syndicated study to allow for more detailed insights; e.g., covering a specific co-branded product or need for increased coverage of a specific service channel.

    Tracking

    • Provide monthly or quarterly tracking of performance on an identical or similar survey platform. Use the syndicated benchmark study to determine the scale and impact of performance improvement initiatives.

    Proprietary Studies

    • Individual tracking and benchmark studies around such diverse areas as the onboarding experience, IVR voice vs. touch; digital navigation and features; competitors’ benefits; billing process and information; and brand image. Proprietary work can use secondary, online, face-to-face, or qualitative methodologies.

    Contact Centre Assessments

    • J.D. Power Call Centre Practice experts review of service performance and VoC integration in client contact centres, covering on/offshore, in/out bound centres. Website/ Smartphone Access Evaluation Expert review of best practice in website and smartphone service delivery. Using VoC data and user test to identify customer preferences and improvement requirements.

    Regional Practice

    Dr. Gordon Shields
    Director

    J.D. Power Asia Pacific
    8 Shenton Way #44-02/03/04
    Singapore 068811

    +65.6597 6131 Tel +65.6733 1861 Fax

    Gordon.Shields@jdpower.com.sg

    Communication

    XingTi Liu
    Manager, Corp. Comm.

    J.D. Power Asia Pacific
    8 Shenton Way #44-02/03/04
    Singapore 068811

    +65.6597 6131 Tel +65.6733 1861 Fax

    Xingti.Liu@jdpower.com.sg

    J.D. Power is relied on as a trusted advisor for deep expertise in the industries we serve, advanced research science to drive insights, and a proven success record for driving results.

    Our inaugural 2015 Singapore Credit Card Satisfaction Study aims to answer the following questions:

    How well are you performing in meeting your customers’ expectations?

    Which issuers deliver an exceptional customer experience and how?

    How do competitor products perform?