U.S. Small Business Banking Satisfaction Study

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Bain Certified Net Promoter Score® by J.D. Power now available!

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The J.D. Power Small Business Banking Satisfaction StudySM explores small business owners’ satisfaction with the largest financial institutions in the United States. A study subscription gives you access to critical insights about small business owners’ perceptions of your bank’s ability to meet their needs and expectations. You’ll gain a clear understanding of which banks perform well in managing relationships with small business customers and why.


  • Customized executive presentation and strategy session that gives you data-driven, actionable recommendations for achieving your strategic business goals
  • Executive briefing document highlighting key trends and insights across the industry
  • Scorecard benchmarking your company’s performance compared with the industry across key drivers of satisfaction, loyalty and advocacy metrics
  • Competitive survey data and industry reports including information on customer segments
  • Data and analytical tools for performance insights and competitive comparisons with your peers
  • Access to VoX Platform—J.D. Power’s proprietary interactive reporting interface
  • The complete study data file with consumer survey responses
  • Net Promoter Score®—This study includes Bain Certified NPS® by J.D. Power; presentation slides with NPS Rank Chart and industry summary plus VoX access to NPS rank chart(s), verbatims and text analytics

Net Promoter System,® Net Promoter Score,® NPS,® and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.