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Bangkok Post: Mazda aims for 8% local market share

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Goal is updated showrooms, garages

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Bangkok Post, 2016 Thailand CSI, J.D. Power, JD Power, Mazda

Mazda Sales (Thailand) has set an ambitious short-term goal of increasing its market share to 8% by 2018 from 5% last year. New president Chanchai Trakarnudomsuk said the Japanese carmaker's market share...

The key to success for car companies is to rank above the market average on both the customer service index (CSI) and sales satisfaction index (SSI), he said.