Inaugural Singapore Credit Card Satisfaction Study
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In our inaugural Singapore Credit Card Satisfaction Study, Dr Gordon Shields shares and discusses the latest insights on:
- Omni-channel usage: how are cardholders using the different channels available to them from their card issuers? Which channel yields the greatest satisfaction?
- In a hyper competitive market where credit card rewards are aplenty and often confusing, the study sheds light on what cardholders really want and which rewards drive monthly spend and satisfaction.
- It is startling to know that only 15% of card holders are conversant with credit card terms. What is the implication of this finding and should banks proactively educate card holders of the fine print?