Inaugural Singapore Credit Card Satisfaction Study

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In our inaugural Singapore Credit Card Satisfaction Study, Dr Gordon Shields shares and discusses the latest insights on:

  1. Omni-channel usage: how are cardholders using the different channels available to them from their card issuers? Which channel yields the greatest satisfaction?
  2. In a hyper competitive market where credit card rewards are aplenty and often confusing, the study sheds light on what cardholders really want and which rewards drive monthly spend and satisfaction.
  3. It is startling to know that only 15% of card holders are conversant with credit card terms. What is the implication of this finding and should banks proactively educate card holders of the fine print?