Number of people buying their household’s first car increasing in Malaysia

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A look at how their shopping behaviour differs from those who are buying a replacement car in their households

To read the full press release, please click here.

"The sales approach that works for someone who has purchased several new vehicles in the past doesn’t necessarily work for a first-time buyer. It is important that the salespeople are trained to understand the distinct shopping behaviors of the buyer segments and so they can deliver a meaningful sales experience." Rajaswaran Tharmalingam, Country Head, J.D. Power Asia Pacific